Outlook & Strategy
Our vision is to ease and enrich the lives of our customers with
leading communication and technology solutions. We strive to build value
for our customers, stakeholders, and employees.
We operate in nine different countries, reaching 60 million
subscribers. Our operating environment continues to be challenging. In
addition to the lingering effects global financial crisis, the
regulatory and competitive pressures we face are mounting. Customer
demand for converged and differentiated services as well as devices is
growing. Furthermore, expansion into international markets and adjacent
businesses continues to be important for sustainable growth. In order to
sustain our operating margins, it has been crucial that we become more
efficient in our delivery of services, so that we may continue to lead
the market in this environment.
As a leading communications and technology company, our strategy
for growth is to continue our organic growth and to selectively seek and
evaluate new investment opportunities. Building on our strength in
brand, people, infrastructure and scale, we have identified six strategic priorities in which we intend to pursue opportunities for business growth:
*To grow in our core mobile communication business through increased use of voice and data.
Turkcell has a strong market position in Turkey, and we will continue
to strengthen our well developed brand through the highest quality
infrastructure, the best offers for customers and the best partnership
*To grow in the area of mobility, internet and convergence through new business opportunities.
We will focus on creating value for our customers and will continue to
drive mobility and enhance internet services with a customer-centric
approach. Convergence has become crucial for businesses. We have already
introduced total telecom business solutions to provide full support to
our corporate clients so that they may compete better in their own
*To develop new mobile service platforms that will enrich our relationship with our customers.
We believe that there is significant demand for such services in the
Turkish market and Turkcell is the innovative forerunner in creating
such technology platforms with the local talent pool.
*To grow in the fixed broadband business by creating synergy among Turkcell Group companies with our fiber optic infrastructure.
Investment in fiber optic infrastructure will also enable us to sustain our competitive advantage in our core mobile business.
*To grow our existing international subsidiaries with a strong focus on profitability.
In order to diversify revenue and cash flow risks, we intend to grow
the contributions made to Turkcell Group from subsidiaries. We endlessly
explore operational efficiencies, cost and product synergies with
*To grow in domestic and international markets through opportunities in telecommunications, technology and new business areas.
We are open to forming potential alliances and conducting mergers
and/or acquisitions that will contribute to our economies of scale and
create synergies. In our strategic screening process for international
expansion activities, we consider both the business opportunity and the
attractiveness of the market to determine feasible investment
opportunities. We may also evaluate new business opportunities outside
of the telecommunications industry, such as the National Lottery, if we
see strong potential and believe that we can add value.
This page may contain statements that are forward looking.
These statements are based on current expectations and assumptions that
are subject to risks and uncertainties which may cause actual results
to differ materially due to factors discussed in our presentation, in
our press release, in the Risk Factors section of Turkcell’s most recent
Form 20-F or in other reports and filings with the US Securities and
Exchange Commission. We undertake no duty to update or revise any
forward looking statements, whether as a result of new information,
future events or otherwise.
© 2013 Turkcell